Discover how website page speed latency directly impacts your conversion rates and potential revenue. Use our free calculator to quantify the cost of slow loading times, identify areas for improvement, and enhance user experience. A faster site means better SEO and more sales!
Formula:
Understanding the Calculation:
Our calculator estimates your potential conversion and revenue loss based on common industry benchmarks and your website's performance metrics. Here's the logic:
- Monthly Website Visitors (V): Your site's total monthly traffic.
- Initial Conversion Rate (ICR): Your current conversion percentage.
- Additional Page Load Time (LT): The extra seconds your page takes to load.
- Estimated Conversion Drop per Second (CDPS): The average percentage point drop in conversion for each additional second of latency (defaulting to 0.07%).
- Average Order Value (AOV): The average value of a single conversion.
Formula Steps:
- New Conversion Rate (NCR):
NCR = ICR - (LT × CDPS) - Lost Conversion Rate Percentage:
Lost CR % = ICR - NCR - Lost Conversions:
Lost Conversions = V × (Lost CR % / 100) - Lost Revenue:
Lost Revenue = Lost Conversions × AOV