Customer Lifetime Value Calculator

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Posted by Dinesh on

This calculator calculates the customer lifetime value using gross margin, $ monthly retention rate, monthly discount rate values.

Customer Lifetime Value Calculation

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Formula:

c = m* ((r/100) / (1+(d/100) - (r/100)))

Where,
c = Customer Lifetime Value
m = Gross Margin
r = Monthly Retention Rate
d = Monthly Discount Rate
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