# CR Calculator

Posted by Dinesh onOnline **CR** (**Conversion Rate**) calculator to calculate advertisement clicks conversions by impression in publisher websites.

The conversion rate of an advertisement is the percentage of conversions divided by click.

As the advertiser, you also need to know the value of each conversion. You need to know this so that you don’t pay too much for your clicks, and so that you bid to have the best CTR for maximum return on investment (ROI).

## Conversion Rate Calculation

### Formula:

CR = (Number of conversions / Impressions) x 100

where,

Impressions - Number of times an advertisement is displayed,

CR - conversion rate